For your team · Innovation Lab
Creativity & Change
Lead an established company through 5 years of creative reinvention and organizational change.
Innovation Lab puts each team in charge of an established company that's slipped behind on innovation, with a named disruptor taking a slice of the legacy business every year. Over 5 simulated years, students make decisions across R&D, market entry, talent, ethics, and capital allocation while a steady drumbeat of disruption (new entrants, regulation, talent attrition, capital squeezes) forces them to adapt. In Year 2 they split the innovation budget across a core, an adjacent and a transformational bet, plus pilots and adoption; each bet has hidden odds and pays years later, if at all. Pilots give an honest read before Year 4's scale, pivot or kill call, and a bet that works pays only as far as the organization has adopted the new way. Each scored year ends with the Critic: an AI Innovation Committee that reviews the team's portfolio, evidence and written reasoning. The arc is the classic Christensen-Schein-Kotter sequence: see the change, decide what to keep, lead the org through.
One team number everywhere: the Innovation Score of the latest scored year, 60% the pillar composite (by default 30% Innovation, 25% Adaptability, 25% Stakeholder Trust, 20% Financial Health) and 40% Business Results (revenue against the ghost plus the vitality index; 50 = no better than funding nothing). Pillars start at 50 and carry forward, so that number reflects every year played. The leaderboard and the team part of each grade use it.
How much the team invests in new ideas and products vs. defending the legacy business.
How ready the company is for disruption: its ability to absorb shocks and change course.
Whether employees, customers, and the board still believe in the direction.
Profitability, runway, and ability to fund future moves.
Three authored bets per company (core, adjacent, transformational) with hidden odds drawn once per class, delayed payoffs, a disruptor clock, pilots that buy an honest read, a scale / pivot / kill call in Year 4, and an adoption meter: a bet that works pays only as far as people adopt it. The model is built so that, on average, a mostly-core mix with real adjacent and transformational slices beats all-core and all-moonshot, and testing then deciding beats deciding blind.
Four named leaders per company (the innovation sponsor, the CFO, the line leaders and the head of people) remember how the team handled the Year 1 and Year 3 buy-in calls, each with a one-line reason, and their trust drives half of the adoption meter, so winning people over pays off in adoption years later. One challenger per class grows faster when the class as a whole under-invests in new bets (up to 1.6 times its usual pace if every team stays on the core business), so the leaderboard shows the cost of collective caution.
After each scored year, an AI Innovation Committee reviews the team's portfolio, pilot evidence, calls, event responses and written reasoning, remembers last year's advice, and writes 2-4 paragraphs. It scores the written work 0-10, which moves next year's Stakeholder Trust by up to 3 points. One AI call per team per year.
Same simulation engine, five companies, each with its own briefings, decisions and events: SaaS (NovaTech), Healthcare (Meridian), Financial Services (Crestline), Retail (Harbor & Main), Manufacturing (Apex Industrial).
Each student's grade (before the class curve) is 70% team score and 30% personal score. The personal score, averaged over the scored years, is half the student's own reflections (at least 40 words, on time; a late one counts half) and half their own share of the team's submissions and event responses. Optional light team roles (CEO, Chief Innovation Officer, Finance Lead, People Lead) each own the decision questions of set years; the post-decision reflection, written from the role, is the role reflection. Once any team claims a role, the 30% is split: 20% role work (half answering the role's questions, half those reflections) and 10% personal score.
5-week intensive · 8-week standard · 14-week semester. All three cover the same 5-year scenario, one year a week; to give a year more time, move its deadlines.
Designed for ~15-30 students in teams of 4-6.
Undergraduate or MBA courses on creativity, change management, organizational behavior, or strategy capstones.
Innovation under uncertainty: students place bets with hidden odds, buy evidence before they scale, and must bring the organization along, while an AI committee reads and challenges their reasoning every year.
One of many pre-authored prompts from the sim’s Year 1 closelibrary. Grounded in the team’s actual decisions and used as a scheduled teaching moment.
Year 1 closeThe first bold call
What was the boldest of your Y1 decisions — the one that felt most likely to be wrong? What convinced you to make it anyway? What would have had to be true for you to have chosen the safe alternative instead?
Canvas, Blackboard, Brightspace, Moodle via LTI 1.3. Students launch from your LMS with single sign-on; one-click grade publish posts scores back with the rubric breakdown as the comment.
Per semester. No platform fee, no per-section charge, no seat minimums. Institutional invoicing available.